The C++ Report Card

A school report that turns a C+ into an invite to the C++ after-hours class

Challenge: Use direct mail to encourage parents to enrol their kids in an after school coding course.

Insight: Grades matter to parents. So to get there attention, we created a fake report card to launch a real subject.

Idea: The C++ Report Card
An implied C+ student report card that hijacks the school year’s most anticipated direct mail, to reveal a letter inviting kids to the C++ After Hours Class.

How:
The ad will be sent to parents at the end of the school year, praising their children’s academic merit and compelling them to enrol their kids in our C++ coding class to further extend their child’s potential.

Impact:
Turning the school report that marks a student’s present grades into the platform that advances their future– with coding